Why am I receiving unexpected bad satisfaction ratings?

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  • Jimmy Rufo

    It is beyond me that Zendesk can't figure out a way at minimum to determine if the negative CSAT is from one of these known false positives, so we can avoid an awkward conversation with our clients about this.  If you can't prevent these false positives, some intelligence surrounding the possibility that these are false positives would allow us to flag and action without unnecessary client intervention.

  • Tobias Hermanns



    we have the same issue and it´s such frustrating.


    Zendesk any update on that?

  • Franck Badin

    Hello, as all of us we encounter this issue and it is getting more and more important.

    We used workaround one with the url but our satsifaction retune rate decresed by 10 points going down to 5%.


    I would have like to make differiencated survey depending our knowledge wether the customer has the extensor or not but it is too complex to handle.


    Is there an andpoint to reset the satisfaction survey to nill ?


    If so, we, Zendesk idealy, would be able to add a third link (invisible) in the regular satisfaction survey.

    Hence, automated system will click last on this reset satisfaction survey link instead of the Bad evaluation one.


    Please Zendesk, do something.

    Best regards


  • Alexia Stemann Dahl Wolfhagen

    We are seeing an increase in false-negative reviews now, and have to spend way too much time on having clients correct them. 

    But it seems that Zendesk is not gonna do anything about it. 

    Changing the rating to the suggested solution is not an option - as this will leave us with an even lower response rate which is already only 5%

  • Ollie Parker

    Fully agree with Alexia.

    This is becoming a frequent issue that's causing frustration and stress within our team; as we make every effort to follow up on negative feedback to try and draw useful comments from our customers and to have wider-discussions around the service they've received.  So you can naturally imagine the awkwardness of those conversations when they had no idea that a response was even given! 

    The only suggested workaround would completely cripple our response rate and is therefore an unacceptable option.

    We recently attended an Explore training session to better understand our reporting potential and have been working hard on a number of KPI & SLA-focused dashboards for reviewing at a senior-level and having to explain each month that our CSAT isn't accurate, paints a really unprofessional picture and doesn't put our team in the best light. 

    Overall it really feels as though we're making excuses.  So let's own up to the problem and find a viable solution instead! 

    As we now expand our Zendesk offering to include additional brands and Agents, we expect the product to be able to satisfy these requirements - this does not reflect well on the normally excellent service Zendesk provides.

  • Jimmy Rufo

    It seems the suggestion made a few comments up would be perfect, if someone on the ZD side would just listen and make it a priority to include a link that would snare automated click attempts.  Matt Wisse for transparency, as its a common problem with our account.

    "if Zendesk would be able to add a third link (invisible) in the regular satisfaction survey.

    Hence, automated system will click last on this reset satisfaction survey link instead of the Bad evaluation one."

  • Andrew

    The method using {{satisfaction.rating_url}} would be a little better if the rating still saved automatically once It was selected by the customer.  Now, they have to select a rating AND remember to click "update" which I'm worried will unnecessarily impede response rate

  • George Tabacar

    Actually this is very serious, and Zendesk should fix it, please try to introduce a simple captcha in the form (1+2 = 3).

    It is not normal for agents to receive a bad rating, these statistics are presented and analyzed by management and 1 extra bad rating could cost a person their job.

    I cannot understand how this cannot be considered a major issue by Zendesk, for 2 years nothing was done. 

  • Roksan Yazman

    Can we please get a comment from the Zendesk team on this? We have had to put the majority of our top customers in an alternative, 2-click CSAT survey group which is a ridiculous workaround for an issue that should be addressed on the platform side.

  • fellownarrator

    Is there an ETA to fix this?  The solutions provided by Zendesk either (1) create a lower response rate due to the need to click the rating elsewhere or (2) create possibly false positives, switching the order of the question doesn't prevent AV software from clicking each link in the appended CSAT.  The only reasonable solution is to catch these before they are closed OR to tag the orgs that have this software so that they get a different CSAT (linked).  Neither is optimal and this is a key metric.  Please advise.

  • Andrew

    We tried the alternative and did see a pretty substantial drop in response rate, so we've switched back and just accept it for now, but do hope to see a fix for a known issue.

  • Candy Chang

    The issue persists.

    We found that these "false" bad ratings usually occurred at the next hour after the survey was sent. 

  • Julie Vande Ginste

    We still have the same issue, we activated the url instead but less reviews ofcourse. 

    We do hope a solution is provided by Zendesk if possible. 

  • Zulq Iqbal


    Since my first ever post on this thread 3 years ago, I am shocked that Zendesk haven't found a fix to this problem based on the number of comments left by other zendesk users.

    What we had to do was replace the bad URL link with the default URL. A customer will always leave a bad comment if they have a bad experience so taking them to another page is not an issue, but this stops any "automated" systems leaving you 'false' bad scores. 

    Replace your existing bad link with the link below but leave the visible name as Bad, I'm Unsatisfied.

    <a href="{{satisfaction.positive_rating_url}}">Good, I'm Satisfied</a>

    <a href="{{satisfaction.rating_url}}">Bad, I'm Unsatisfied</a>

    Hopefully this helps a few of you. I have not seen a drop of CSAT response rate but I definitely have seen 100% fix of false responses.




  • Tobias Hermanns

    Same for us, we send Survey and we got negative, we asked customer, they say they click nothing.

    Timestamp usually full hours, as any checker is running and click the links during send out.

    Very bad....


  • Tal Admon

    The reason for the bad reviews are on the full hour (or at the 30 minutes past the full hour), is because of Zendesk mechanism that collects the form responses when they are not submitted. See explanation earlier in this thread (why comments are paged at all and not incrementally loaded... it's 2021 Zendesk...)




  • Zulq Iqbal

    Tobias Hermanns - Check out my post and try amending your trigger for CSAT survey. This should fix your issue like it has for me.

  • Candy Chang

    Hi team,

    I reviewed the previous comment but don't quite understand it. Did you mean that the virus scanning program installed on users' device triggered those "unexpected" bad ratings?


  • Shelly Gurrola

    Is there any update to this.... I see all of this from 2 years ago. I can't imagine how it would take this long to resolve this issue. Especially if (in my case) I associate performance reviews, customer health ratings, and other KPI metrics to something that is struggling. I and others have waited patiently. I am praying that this has been taken care of and simply missed the update....because as I today I AM STILL HAVING THE ISSUE AND AM VERY FRUSTRATED.


  • Jimmy Rufo

    For anyone following in the community

    Is anyone aware if a solution exists where we can keep the Satisfaction rating section, but force any negative rating to require a comment in the following screen as to why they left the negative?  Since the main culprit here is false positive negatives, if there was a way to force just the negatives to use the {{satisfaction.rating_url}} option to validate the rating with a comment, we'd all benefit.

  • Mario Amicarelli

    I recommend using what Zulq Iqbal outlined above, as this worked well for my organization:

    "What we had to do was replace the bad URL link with the default URL. A customer will always leave a bad comment if they have a bad experience so taking them to another page is not an issue, but this stops any "automated" systems leaving you 'false' bad scores. 

    Replace your existing bad link with the link below but leave the visible name as Bad, I'm Unsatisfied.

    <a href="{{satisfaction.positive_rating_url}}">Good, I'm Satisfied</a>

    <a href="{{satisfaction.rating_url}}">Bad, I'm Unsatisfied</a>"

    This method ensures the CSAT email looks the same to the end user, but doesn't automatically select a rating if the end user clicks the "Bad, I'm Unsatisfied" link, and therefore eliminates false negative ratings. 

    Thanks for the recommendation, Zulq Iqbal

  • Tiffany Zwolakowski

    @  Jimmy

    We put in two automations for a Bad or Bad with Comment Satisfaction score.  The first emails our Agent alerting us of the bad score, so we can reach out and attempt to remedy it. 

    Then, a second  Automation called "Bad Sat Score 2nd Chance".  It sends the user an email 72 hours after solved saying 'we're sorry we disappointed them' and asking if we've since solved the problem and if so, would they consider giving updating the score. It then includes the rating button so they can update it.

    It's not perfect and doesn't solve the issue, but at least we know when it happens and the requester has the chance to update the score before it's solidified. 

  • John Tieu

    +1 to getting an official response from Zendesk on this, the dramatic decrease in response rate from the official workaround is troublesome.

    While I appreciate the workaround provided by Zulq, it's not always true in our world that a negative survey would have a comment. 


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