If you're not using Zendesk Explore for reporting and analytics, you can monitor activity data for your knowledge base using in the Reporting dashboard in Support. Statistics include the number of articles created, article views, and the total number of votes, subscriptions, and comments.
You must be a Guide admin to view the statistics of the knowledge base analytics. To view community activity, if enabled, see Analyzing community activity.
Viewing knowledge base activity for your help center
You can view knowledge base analytics for your help center in the Reporting dashboard in Support.
To view knowledge base data
- In Support, click the Reporting icon () in the sidebar, then click the Knowledge Base tab.
The Articles dataset is open by default.
- If you have multiple brands, click the All brands drop-down menu, then select a brand if you want to see data for that brand only.
All brands is selected by default, and includes the combined activity of the knowledge bases in all of your help centers.
- Click the All channels drop-down menu, then select a channel to see the views from a specific channel during the reporting period.
The Views dataset allows you to filter the data by channel.
- Click the Reporting period drop-down menu, then select an option if you want to change the reporting timeframe.
Select Custom to enter a specific start and end date.
- Click any of the five datasets at the top to drill down.
Each dataset displays a graph of daily activity and a table, below the graph, of top articles for that dataset. Datasets include:
- Articles is the total number of new articles created in the knowledge base during the reporting period.
- Views is the total number of views for articles in the knowledge base during the reporting period, including internal agent views.
- Net Votes is the difference of all the positive and negative votes on all articles in the knowledge base during the reporting period.
- Subscriptions is the total number of user subscriptions for sections and articles in the knowledge base during the reporting period.
- Comments is the total number of comments on articles in the knowledge base during the reporting period.
- Hover your mouse over a node to see the total number for that day.
Following up on knowledge base data
Knowledge base statistics give you insight into which areas customers are most interested in. You can then take action based on this information. Here are several examples of how you can use analytics to provide better support to your customers.
- Update popular articles
Ensure that your most popular articles are closely monitored and are always up to date.
Measure your knowledge base content effectiveness
You can measure how effective your content is in creating deflection by answering questions before they are asked. For example, a high number of votes can indicate that an article is useful. An article with many comments can indicate that the content is confusing or incomplete and requires your customers to ask follow-up questions.