You can set up your custom email domain to verify that Zendesk can send email on behalf of your email server.
For example, if you receive email from your customers at firstname.lastname@example.org, and you've set up an automatic redirect to forward all email received there to Support, you can authorize Zendesk to send out notifications as if it originated from your own email address (for example: email@example.com). That way you can preserve your branding throughout the entire process.
You don’t have to configure your email domain this way, but it’s recommended if you use your own custom email domain and have set up forwarding to an external email address. If you use a non-custom domain, such as addresses ending in @gmail.com or @yahoo.com, you can't use this feature, as you won't have access to the account DNS settings.
The advantages of this configuration
So, do you have to allow Zendesk to send email on behalf of your email domain? The short answer is: No. The slightly longer answer is: Only if you really don't want your customers to see the Zendesk name on their messages.
When Zendesk sends an email message using your email address (which is what happens if you've set up a support address with forwarding) the message identifies the sender as zendesk.com to avoid getting rejected. However, if you allow Zendesk to send email on behalf of your email domain, Zendesk stops sending messages from zendesk.com, and sends them from your domain, completely preserving your branding.
If you don't complete the tasks described in this article, your customers might see something like this:
The following warning will also appear in the agent interface next to your external support addresses:
However, if you complete the tasks described in this article, the via statement and warning don’t appear.
Setting up records for your domain
Ideally, the tasks in this section are things that you’d get help with, if you can, or that you’d ask your system administrator to do for you.
You will need to set up an SPF record and several CNAME records. Make sure you do both.
Setting up an SPF record
If this is the first time doing this task, keep in mind that you should also set up your CNAME records when you’re done.
Don’t forget to set up your CNAME records when you’re done.
To create or edit an SPF record to reference Zendesk
- Edit your domain's DNS settings to add a TXT record. The steps vary depending on your domain registrar. A TXT record is required for your SPF record to be validated.
Zendesk recommends using the following SPF record:
v=spf1 include:mail.zendesk.com ?all
?allbecause it's the least intrusive qualifier, you can use whichever qualifier you are comfortable with.
If you've already set up an SPF record for another purpose, you can simply add a reference to Zendesk to it. The SPF specification requires that you only have one SPF record on your domain, if you have multiple records, it may cause issues, and cause rejections of your email.
For example, instead of having two separate records, such as
v=spf1 include:_spf.google.com ~all and
v=spf1 include:mail.zendesk.com ~all, you can combine them into one, like this:
v=spf1 include:_spf.google.com include:mail.zendesk.com ~all
include:support.zendesk.com. These are both outdated SPF records. While they might still work, they're not the best option. If you're still using them, you'll see a warning flag indicating you've set up an outdated record.
Setting up CNAME records
In order for Zendesk to send email on your behalf, you must add four CNAME (Canonical Name) records to your DNS server that give Zendesk domain-level email authorization.
The CNAME records redirect SPF checks to mail*.zendesk.com, which is a Zendesk server that includes an SPF record that is maintained by Zendesk. This SPF record is used for mail sent from zendesk*.customer.com. This means that Zendesk maintains SPF records for a subset of mail delivered from your domain, and ensures they are always up-to-date.
To authorize Zendesk to deliver your email using CNAME records
- Edit your domain's DNS settings and add each of these CNAME records:
|Type||Name / Host / Domain||Value / Target / Destination||TTL|
|CNAME||zendesk1||mail1.zendesk.com||3600 or use default|
|CNAME||zendesk2||mail2.zendesk.com||3600 or use default|
|CNAME||zendesk3||mail3.zendesk.com||3600 or use default|
|CNAME||zendesk4||mail4.zendesk.com||3600 or use default|
If you're unsure about any of the above, consult with your DNS provider.
Verifying your domain
In order for Zendesk Support to send emails on your behalf, you must verify that you own the domain that you want Support to use. This is done by adding a TXT record (a domain verification record) to your DNS server that Support will check. The domain verification record is unique for each Support account and domain combination.
If you don’t add the domain verification record, Support sends emails from a Zendesk-provided email address. If you want to give your customers a white label experience, hiding all Zendesk branding, you must add this record.
To verify that a domain belongs to you
- After you have finished setting up your CNAME records, go to Support and click the Admin icon () in the sidebar, and then navigate to Channels > Email.
- Locate the DNS records (located outside of Zendesk) for your Support address, then click See details to see the domain verification value. See the illustration below for an example.
Note: If you are an agent with permissions to manage support addresses, you can use the Support Addresses API endpoint to find the domain verification code for your support address instead, if you prefer. Look for the domain_verification_code value. For more information, see the developer documentation about Support Addresses.
- Edit your domain's DNS settings and add this TXT record:
Type Name Value TTL TXT zendeskverification <your unique value found in Support> 3600 or use default
You can find the value next to the Domain verification TXT record check. In this example, the value is abcdef123456:
- After you add the TXT record, click the Verify DNS records button to confirm that all of your records are now valid. If they are, the red error messages will be gone. If
After your domain is verified, leave the domain verification record in-place.
If you decide to change your Support subdomain or host mapping later, you don’t need to update your domain verification records.
Understanding SPF checks
Sender Policy Framework (SPF) is a domain level email authorization protocol that allows you to declare which IP addresses are allowed to send email as if it originated from your domain.
This is accomplished by adding Domain Name System (DNS), TXT, or CNAME records. Think of DNS as a publicly accessible record for the internet. These records enable you to state publicly that Zendesk is an authorized sender for your domain.
When an email client receives a message, it performs an SPF check on the sending domain to verify that the email came from who it says it did. If this check fails, or there isn't a DNS record that says that Zendesk is a permitted sender, some receivers might consider that email spam or a phishing attempt, and flag it as untrustworthy or not display it to your customers at all.
Zendesk avoids this by sending email using our own domain when we're not authorized to use your domain, and by using your domain only when you authorize Zendesk with a proper SPF record. Either way, email sent from Zendesk should never be marked as spam.