About search engine optimization (SEO) in Help Center

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  • Ben Koehler

    Hi Cyrup, I'm glad you're looking looking into optimizing your help center!

    I'm not familiar with this preference based on H1 text, but I can say that the help center pages and article designs in your Guide are specifically designed to be clean and search engine-friendly.

    We also offer some additional optimizing steps here: https://support.zendesk.com/hc/en-us/articles/206401358-About-search-engine-optimization-SEO-in-Help-Center

    Ben Koehler
    Customer Advocate

  • Kelly Sofia

    Hi, I was just wondering if I could get assistance with this from the reverse angle? We don't want our Help Centre indexed, but I've just discovered with the Google Search Console a couple of links. When I investigated further it had indexed some PDF files that were attached to a few articles.

    Do you know if we have to add meta data to the PDF files to stop them being indexed? We've already implemented NOINDEX and NOFOLLOW for googlebot and robots in the header. 

    Thanks in advance!

  • Alexander Popa

    Hi Kelly!

    To address this workflow, we would recommend you to submit these link via the Remove URL feature available via the Google Webmasters Tool console.

    Google Webmasters Tool would allow you to remove pages from being displayed in Google's SERPs by submitting the URLs of those pages via the Remove URL feature.

    Please note that it might take some time for the request to be addressed from Google's side.

    I hope this helps!

    Alex | Tier 2 - Senior Technical Support Engineer | support@zendesk.com
    Love Your Zendesk - The Fastest Way to Great Customer Support

  • Kelly Sofia

    Thanks Alexander; I forgot to mention that I already submitted the request for them to be removed. I just wanted to know if there was a way to prevent them from being indexed in the first place (should we ever need to attach any other PDFs in the future).

  • Alexander Popa

    Thank you Kelly! As the meta tags can not be amended, we would recommend you to submit the links via the Remove URL feature.

    Alex | Tier 2 - Senior Technical Support Engineer | support@zendesk.com
    Love Your Zendesk - The Fastest Way to Great Customer Support

  • Biplab Mahanta


    Google prefer short links to rank high. Besides the Contents, optimized pictures, <a href="https://twistarticle.com/the-importance-of-clear-and-crawl-friendly-urls-to-your-seo-efforts/">Crawl Friendly URL</a>s are also very important for search engine optimization. Thanks for your post.

  • Damien Passmore

    Hi Zendeskers,

    We've noticed that Google is truncating the first-140-characters-as-meta-description down to 130 characters instead.

    Is this a new algorithmic change at Google's end that we all need to be aware of? We don't massively like the idea of re-writing everything to accomodate a shorter MD...



  • Brett - Community Manager

    Hi Damien,

    It looks like Google has shortened the number of characters shown to roughly around 130 characters as mentioned in this external article I've found: Google confirms it shortened search results snippets after expanding them last December

    This isn't something that would be controlled on Zendesks end unfortunately :-/

    Let us know if you have any other questions.


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