How Zendesk uses hreflang tags in the Help Center for SEO

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  • Yeny Rubiano

    Hello Matt, thanks for the information above. Our support portal hreflang is showing only "en", how can we add "-US": "en-US"?

  • Alexander Popa
    Zendesk team member

    Hi Yeni! 

    The default language of your Help Center is currently set to English. Therefore, all requests are redirected to the locale defined as the default one for English - which in Zendesk is defined as en-us.

    As per Google's guidelines

    It's a good idea to provide a generic URL for geographically unspecified users if you have several alternate URLs targeted at users with the same language, but in different locales (...) In this case you should specify the generic English-language (en) page for searchers in, say, the UK.

    As there aren't any other languages/ locales defined for your Help Center and to comply with Google's guidelines, the hreflang tag will be defined as:

    <link rel="alternate" hreflang="en" href="" />


  • Ryan Milligan

    Hi Alexander and Matt, 

    Thanks for the help above. When we've been doing SEMRush site audits, we've been getting flagged for conflicting canonical and hreflang links, as they are the same on our support site.

    <link rel="canonical" href="" />
    <link rel="alternate" hreflang="en" href="" />

    We only have our support site in one language, so is there a way to get rid of the hreflang link entirely?

    From SEMRush:

    "This page has hreflang conflicts within its source code. To avoid any conflicts, we recommend that you review your hreflang attributes and fix conflicting hreflang and rel=canonical URLs."

  • Daniel Kinnoch

    I concur with Ryan's request above. We have the same error come up on our SEMRush site audits. Is this being looked at?

  • Ryan Milligan

    Hi team,

    Any updates here?


  • Brett Bowser
    Zendesk Community Team

    @Ryan it looks like you had a ticket open with us regarding this issue and as it turns out, there are no plans to change this functionality within Zendesk Guide at this time. We on the Community team are rather limited on what else we can assist with on our end so feel free to reply back to that ticket if you have any other questions :)

    @Daniel, see my response to Ryan above :) Apologies for not being able to provide a fix for you!


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