Why am I seeing differences in Google Analytics versus Help Center reporting overview?
The views of your Help Center, reported on the dashboard could more accurately be described as raw hits. Our native reporting on the views of your Help Center includes bots, crawlers, and repeat visitors. Google automatically ignores their own indexing bots in the results. Depending on how you have Google Analytics configured, bot traffic may account for a large part of the discrepancy.
Google Analytics also incorporates data from three dimensions (Sources/Mediums) used in reporting: Direct, Referral and Organic. This could be another reason why the number of views (visits) is different compared to the one from the Zendesk native reporting.
The Google Analytics Acquisition overview can provide a slice and dice feature based on each source. You can find more details in the following article.
The Help Center dashboard is intended to be a simple overview of your Help Center traffic. Generally speaking, Google Analytics setup using the Help Center integration will be much more accurate. The results displayed in Google Analytics should be considered a truer representation of your traffic than what you see on the dashboard.
For more information, see Google Analytics and Help Center.