Why do I see discrepancies between Insights and Explore?
There are several reasons why you may see slightly different numbers in Insights and Explore. The most common reasons are:
- Time zones. Explore uses user profile time zone but Insights uses the account's default time zone. Because of this, you may see different results in reports that use dates. See Which time zone does Explore use? and Which time zone does Insights use? articles for more details.
- Sync Times. Neither Explore nor Insights are real-time reporting platforms. In Insights, data syncs every 24 hours for Professional plans, and one hour after the last sync ended for Enterprise plans. In Explore, data syncs hourly for Professional plans and every 24 hours for Lite plans. The platform that performed a sync more recently will contain more recent data.