Creating a broadcast campaign

Note: The Connect Limited Availability program is closed to new users.

Broadcast campaigns send a one-time message to a list of your users based on their history. Broadcasts can be sent to all users in your Connect account, or a specific segment.

Connect trial users are limited to trigger-based campaigns, and cannot send broadcast campaigns. If you need broadcast campaign functionality, contact [e-mail].

To build a broadcast campaign

1. Click the Campaigns icon () in the left-side toolbar to open the Campaigns page.
2. Click the Create campaign button.

   

3. Click New Broadcast.
4. Enter a name for your campaign, then use the drop-down to select the folder for the campaign.
5. Click Next.
6. On the campaign's edit page, define the users who should receive campaign messages:
   • To target your entire user base, select Send to all users.
   • To target a subsection of your user base, select Send to users in segment.
7. If you selected Send to users in segment, configure the following information:
   • Add a filter
   • Allow/disallow unsubscribes
8. Next, configure your variants. Variants are different versions of a campaign, sent to users based on the criteria you determine. For more detailed information on variants, see Using and allocating campaign variants.
9. Finally, configure your campaign goals. Use the dropdown to select a goal event, or choose Create new event. For information on refining goal events, see Configuring goal events. For information on creating events, see Working with events.
10. When you're done, click Save draft & Preview.