On May 25th, 2018 a new privacy law came into effect across the European Union (EU). It is called GDPR or General Data Protection Regulation. Any company that does business in the EU is required to adhere to GDPR.
In compliance with the GDPR, Sell customers who purchase Reach to sell in the EU will only be provided company information. Prospecting for individuals at a specific company and enriching leads and contacts will not be accessible (see Complying with Privacy and Data Protection Law in Zendesk Sell).