About social messaging channels for the Zendesk Agent Workspace

Fastpath: Admin Center > Channels

You must have the Zendesk Agent Workspace and Social messaging enabled to use this feature. If you're using Social messaging with a standard Support agent interface, refer to Social messaging resources for Support.

This article provides an overview of social messaging channel support for the Zendesk Agent Workspace. When you add a social messaging channel to Admin Center, messages sent to your company’s social messaging channels (such as WhatsApp, LINE, and WeChat, Facebook Messenger, and Twitter DM) become tickets in the Zendesk Agent Workspace. You can send and receive social messages in the Zendesk Agent Workspace as part of the main conversation flow.

This article contains the following sections:

• Supported channels
• How social messaging channels change the Zendesk Agent Workspace

Related articles

• About the Zendesk Agent Workspace

Supported channels

Admin Center supports the following social messaging channels:

• WhatsApp: A popular chat and voice messaging app with more than 1.5 billion users in over 180 countries. See Adding WhatsApp channels to the Zendesk Agent Workspace.
• WeChat: A popular, China-based mobile text and voice messaging communication service. See Adding WeChat channels to the Zendesk Agent Workspace.
• LINE: An all-in-one communications app for text, voice, and video calls, moments, photo sharing, and games. See Adding LINE channels to the Zendesk Agent Workspace.
• Facebook Messenger: A popular American messaging app that enables you to send private messages through Facebook. See Adding Facebook Messenger channels to the Zendesk Agent Workspace.
• Twitter Direct Message (DM): A popular American messing app that enables you to send private messages through Twitter. See Adding Twitter DM channels to the Zendesk Agent Workspace.

Facebook public social messaging channels are also supported in the Zendesk Agent Workspace, but the channels are not configured via Admin Center. For more information, see Social messaging resources.

If you already have social messaging channel integrations set up through Support > Channel integrations, you can migrate your channels from Support to Admin Center. For WhatsApp, WeChat and LINE channels, follow these instructions to migrate. For Facebook Messenger and Twitter DM channels, follow these instructions to migrate. 

How social messaging channels change the Zendesk Agent Workspace

When you install and configure social messaging channels in Admin Center, your agents can use the Zendesk Agent Workspace to respond to customers reaching out to your business over social messaging channels. For example, agents can easily view social messages that customers send to Zendesk as part of a support request and they can reply to these messages from the Zendesk Agent Workspace. For more information, see Receiving and sending social messages in the Zendesk Agent Workspace.

Note: As compared with social messaging channels you add to Support, social messaging channels in Admin Center are fully-compatible with the Zendesk Agent Workspace and provide a seamless messaging experience. Also, you don't need to install a separate app to configure the channel.