Can a proactive chat trigger message include a hyperlink?

Question

 When sending an automatic proactive chat to a user, can I include a hyperlink?

Answer

You are able to include a properly formatted URL (www.zendesk.com for example) but there is not an option to link from a word, or group of words, to another website.

See this article for more on your options while building a chat trigger: Zendesk Chat triggers conditions and actions reference.