If you have created multiple brands, your brands appear in alphabetical order on the Brands page, except for the default brand, which always appears last. You cannot reorder your brands on this page.
You can edit your existing brands as needed. You can also change your default brand and your agent brand, if you need to.
The default brand is the brand associated with your default Help Center, and is applied when a specific brand is not indicated. The agent brand is the brand that agents are routed to when they sign in to Zendesk. The default brand and the agent brand are typically the same, but can be different.

For information about deactivating and deleting brands, see Deactivating and deleting brands. For a list of other resources, see Multibrand resources.
Editing a brand
You can edit your existing brands as needed.
- In Admin Center, click
Account in the sidebar, then select Brand management > Brands.
- Click the menu icon beside the brand that you want to edit, then select
Edit.
The brand expands to show all of the settings for that brand.
- Make changes to the fields, as needed.
- Click Save changes.
Changing your default brand
The default brand is the brand associated with your default Help Center, and is applied when a specific brand is not indicated.
The default brand is identified as (Default) on your brands list. You must be an admin to change the default brand. The default brand cannot be deleted or deactivated, unless it is replaced as the default brand.
The default brand is retained if you downgrade to a single-brand plan, unless the agent brand differs from the default brand. In that case the agent brand is retained.
To change your default brand
- In Admin Center, click
Account in the sidebar, then select Brand management > Brands.
- Click the menu icon beside the brand, then select Make default.
The brand moves to the top of your list of brands and is labeled as the (default).
The default brand is applied to any tickets where brand is not selected. This includes tickets that come in via the API, shared tickets, and Chat tickets.
Changing your agent brand
The agent brand is the brand that agents are routed to when they sign in to Zendesk. This is also known as the agent route. The agent brand is the same as the default brand unless you change it.
The agent brand is identified as (Agent) on your brands list, if it differs from your default brand. Otherwise the agent brand is the same as your default brand. The agent brand is the brand retained if you downgrade to a single brand plan.
Only the account owner can change the agent brand. The agent brand cannot be deleted or deactivated, unless they are no longer associated with any agents.
To change your agent brand
- In Admin Center, click
Account in the sidebar, then select Appearance > Branding.
- In the Subdomain section, use the Brands menu drop-down to select your agent brand (also known as the agent route).
- Click Save tab.
In the list on the brand management page, the selected brand is labeled as (agent).
8 Comments
Hi Jennifer. The instructions for changing the Agent brand don't work as there is no Subdomain section under Appearance > Branding. Can you please confirm the correct process?
Hi Jane,
I would like to take a closer look at this so I can assist you further with what you're trying to achieve.
I'm going to create a ticket on your behalf and let's continue from there. Kindly lookout for an email notification. Keep safe! :)
Can you default the different brands for different groups? some of our groups does not need to be defaulted to the same brand as others.
You can use a trigger to detect new tickets from specific brands, and assign those tickets to specific groups. See Triggers resources if you're just getting started with triggers.
HI @.... That unfortunately won't work for us as we have several teams under our various brands. But the issue is more about when the AGENT is creating the ticket, they'll have to select the brand regardless if their group is available in that group or not. Whereas I'd like to only have the group that the agent's group form that is available in can view.
EXAMPLE:
Brands are Brand A, Brand B, Brand C
Default Brand is Brand A
Groups are Team A, Team B, Team C
Team A has a form only available in Brand A.
Team B has a form available ins Brand C and Brand A
Team C has a form only available in Brand B and Brand A.
So if Agent Joe is in Team B, then I would prefer him to only be able to view or at the very least default to Brand C and Brand A as he won't need Brand B.
Dave Dyson I changed our brand name today but on the help center the footer and breadcrumbs all have the old name
Hi Julia DiGregorio -
To change the name of your Help Center, you'll need to go to your Guide Admin page and then follow these instructions: Updating the help center name
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