Reusing content with content blocks

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  • David Bjorgen

    For purposes, Content Blocks won't be useful until they can:

    • Contain mixed content (images, tables, the ability to add CSS styling such as divs and classes, etc.)
    • Be editable using the source editor
    • Be managed in a central location
    • Be reused across multiple brands
  • C.W. Holeman III

    David Bjorgen

    You've pretty much nailed the gaping holes.

  • Paul LaBarbera

    Are images allowed in content blocks?

  • C.W. Holeman III

    The most useful function of Content Blocks would be to allow us to permission various pieces of an article backed on client org/etc. Will/When will permissioning be supported

    Content block 1 (permissioned to Diamond clients) "Support is offered 24/7 at this phone number:..."
    Content Block 2 (permissioned to silver clients): "Support is available Mon-Fri. 6am - 6pm."
    Is this supported? If not, will it be?
    Also, needing to edit Content Blocks from within an article is kind of a hassle.
  • Sam Johnson

    Hey team,

    Is there currently a way to enable content blocks for all articles? Making more use of them but getting frustrated having to enable it each and every time.

  • Ed Fry

    Is there a way to automate finding repeated content that could appear as Content Blocks?

  • Reid Rademaker

    Is there a way to use content blocks in KC article templates?

  • Boris Fernandez

    we need to reuse contents accross several different sections and we are building articles with blocks. We have an issue with blocks because we simply cannot use them with image.

    So at the moment we have no other solutions to copy-paste articles to put them in different categories and section and to maintain several different articles who are basically the same.

    Is there a way around the block lack of image support ?

    Will this feature be added soon ? 

  • Jay Lee


    I resolved this issue by using <div> instead.  So, this gets around the issue (most likely Zendesk's "unsafe content" filtering):

    <div class="alert alert-info">warning text here</div>


    I am trying to create a content block for a disclaimer we often put on articles. As part of the disclaimer text, I'm trying to use this HTML code:

    <aside class="alert alert-info">warning text here</aside>

    However, after I save the content block, I find that this HTML code isn't saved and replaced with <p></p>.  And actually this seems to be the case with other HTML codes I try to save into a Content Block.

    Is this a known issue? I know there's a similar issue with dynamic content.  Please let me know if this is a known issue or if I'm doing something wrong, or if there is a workaround.  Thanks

  • David Bjorgen

    Jay Lee have you tried enabling the option to "Display unsafe content" in guide settings. Enabling this option has worked for me in keeping Zendesk from swapping out my completely valid code for "safer" code. 

  • Bryan Funk

    Only available for enterprise? This is an essential feature and expected functionality by most users in today's world even at a base tier of software.

  • Cheeny Aban
    Zendesk Customer Care
    Hi All, 

    We’re happy to announce the release of content blocks - a simple way to create, manage, and reuse content. A feature that we are gradually releasing to all our Enterprise customers. More information can be found here: Announcing content blocks, a simple way to create, manage, and reuse content

  • Dave Dyson

    Hi David Bjorgen

    Thanks for your feedback above – for better visibility to our product team, would you mind posting this to our Feedback on Guide topic (ideally, using our Product Feedback Post Template to format your feedback)? That way others can upvote and comment on your idea. Thanks again! 

  • Gwendy Richard

    Too bad this is only for Enterprise users. We use Professional and this would be a great feature for us. Any chance you will make this available for Professional too?

  • Bernt Sigve Ravndal


    Any plans for making it possible to place content blocks in a table, or/and making a table to an content block?

  • Dane
    Zendesk Engineering
    I definitely agree with you on this one that it will be better if this can be enabled for all articles at once. However, that feature is not yet available. Would you mind posting your use case to our Feedback on Support topic? We have a template you can copy and use in your post. Thanks!
  • Tipene Hughes
    Zendesk Developer Advocacy

    Hey Heather Firth,

    The anchor element is likely being removed because it would be considered invalid markup. Can you try it with a closing tag and an href attribute i.e:

    <h2><a href="#" id="title2">Title2</a></h2>

    Edit: I've just become aware that the id attribute will be automatically removed from <a> tags when added manually via the content blocks code editor. I would suggest adding the id to the <h2> tag instead.

  • Kelly

    David Bjorgen

    So glad you pointed this out. The rabbit hole of help articles led me to believe that you could use it across multiple Help Centers, so I upgraded my account, but quickly downgraded after reading your post. There really needs to be a solution that takes the work out of having to update the same information under multiple brands.

  • Simon

    When will HTML be supported in content blocks? I agree with some in that it is a blocker for us as we use a lot of custom HTML elements within our articles. 

  • Grace Chen

    we operate multiple brands so how can I include URL in the content blocks to be reused and directs user to the brand they are on?

  • Caylee O'Neill

    Is there a place where you can go within guide to manage the content blocks? or do they need to be managed within an article?


  • Juraj Jarmek

    Hello @...,

    Please note that we, unfortunately, can not use content blocks in templates, because content blocks only integrate into articles themselves.

    Have a great day and stay safe!

  • Matthew Erickson

    Does the article need to be published to 'Everyone' in order to be able to enable content blocks? I'm trying to test something in a content block but it's not giving me the option. I only see the option in articles that are published and visible to everyone.

  • Amoreen Armetta


    Is there now an ETA for using images in the content blocks feature? I also posted in your community. 

    Additionally, will the feature support videos and GIFs? 

  • Shayan Moussawi

    Is there a way to create or update content blocks via API?

  • Heather Firth

    I'm using bookmarks to show sections in a long article, but when I add a bookmark to a content block, it gets removed when I save it. Does anyone know how to do this?

    My code is:

    <h2><a id="title2"/>Title2</h2>

    But once I save it, it removes the <a id="title2"/>

  • Bri Fitzgerald
    Zendesk Customer Care
    Hey Jann! Content blocks cannot be modified using HTML, so you'll have to use the picker to choose from the most recent articles, or copy/paste the desired URL. If you have a moment, I'd recommend sharing your feedback with the community: Feedback - Help Center (Guide)
  • Jen Ma

    Hi! I was wondering has this feature being released yet or is still only EAP.

  • Ad Astra

    Looking forward to getting my hands on this new functionality! I know this is a long shot, but any chance we can use content blocks in Community posts?

  • Gabriel Manlapig
    Zendesk Customer Care
    Hi Shayan, 
    As of the moment, we do not have any way to utilize (create & update) the Content Blocks via the Guide API at this time. I can imagine, it would be incredibly helpful. 
    I would recommend you to leave Feedback in our Community. Our Teams are frequently looking through the posts in order to get ideas on future additions to the Software. The more a votes a post gets, the higher the chance that the feature will be added in the future. Thank you!

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