Setting up Zendesk Chat with Google Analytics

Note: This tutorial assumes that you are already using Google Analytics and are familiar with the basics of how it works. If you’re new, Google Analytics is a powerful tool that helps you understand and analyze your web traffic. You can easily find good tutorials online explaining how GA works.

Once you’ve copied the Zendesk Chat embed script onto all your webpages, the script will automatically detect if GA is present on your website. If everything is in order, Zendesk Chat will start reporting events to GA automatically.

To access the data on Google Analytics

1. Log into your Google Analytics account.
2. On the left sidebar, select Behavior > Events > Top Events.
3. Under Event Category, select Zendesk Chat.

   

4. The following event actions appear. This high-level overview gives you a rough idea of how many conversations your agents are handling. With these stats, you can also derive what percentage of chat requests were eventually handled by your agents:
   • Button Clicked: Number of times visitors clicked on the chat widget
   • Served by Operator: Number of times visitors chatted with a chat agent
   • Chat Request Form Submitted: Number of times a Pre-Chat Form is submitted (if enabled)
   • Offline Message Sent: Number of times visitors left offline messages
5. Drill down even further by selecting one of the following:
   • Served by Operator: Shows a breakdown of your chat agents sorted by the number of conversations they've handled.
   • Chat Request Form Submitted: Shows a breakdown of the departments that visitors requested to chat with (available only if you have departments set up).

For more ideas on how to use Google Analytics with Chat, see Tracking goals and conversions with Google Analytics.