Our company likes to get the job done but have fun at the same time. The fun and happiness we promote when speaking with clients we like to incorporate into our emails also.
Example after a client renews we like to send this macro:
We add emoticons especially near holidays and change our sign off line all the time, so instead of Have a great day! we may you wish you a sunny day, a wonderful weekend etc.
Using these extras we find alot of clients will comment back and enjoy the wit we put in the emails. they feel like they have been taken care of by people not robots.
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