Help Center SEO Improvements - Join Crusade!!!

55 Comments

  • Егор Абраменко
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    Hi,

    What we should do to add hreflang to the our help center?

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  • Ymeiner
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    If somebody comes here to look for meta tags assistance. I have been experimenting on client side meta tags injection and google DOES listen to meta tags when added dynamically with JS.

    You can also read about it here:

    http://www.simoahava.com/seo/dynamically-added-meta-data-indexed-google-crawlers/

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  • Lord of SEO
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    Lord of SEO here.

    I think this platform needs revamping for SEO, all CMS's should have granular control options over all data:

    URLs

    Categorization

    Titles

    Meta descriptions

    Add Pre-fix or Suffix

    Fix duplication URLs

    Shorten URLs

    Canonicalization

    Change H1 from Title

    Still pissing around with the helpdesk so don't quote me directly.

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  • Lord of SEO
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    Also why is it two years old this thread, people still asking questions ;)

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  • Michael Wojtaszek
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    +1

     

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  • Matt
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    I'm also looking for a solution to make sure I can redirect 404 Errors to specific pages when visitors are trying to hit a certain URL. 

     

    What's the ETA?

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  • Ryan McGrew
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    Hey Matt,

    There's a lot of different requests in this thread, many of which have been addressed (canonicalization and duplicate URLs, for example) or are on the roadmap. For your use case specifically - Where are you finding 404s that you would like to redirect?

    The way we structure URLs, it should minimize 404s for any published content. Can you tell me more about the problem you're running into?

    Thanks!

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  • Matthias
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    Hi fellow Zendesk users,

     

    it's April 2017 - is there a more recent thread for Zendesk's SEO issues?

    I would like to know:

    • Do article URLs still change when I change the title, without automatic redirects for older versions of the article URL?
    • Is there still no way of editing meta descriptions, page title and canonical URL?

     

    Also, if I can't set up Redirects, how do you guys redirect from your old help center URLs to the new ones if you switch to Zendesk?

    Any information would be greatly appreciated!

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  • Michael Wojtaszek
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    We'd love to see a solution for editing Meta Descriptions and adding canonical URLs as well.

    Mike

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  • Maria Cristina Cappiello
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    Hi all,

    I join the request. We'd like to:

    • modify Page Titles
    • enter in a Meta Tag Descriptions
    • enter in Meta Tag Keywords
    • etc.

    This is an important flaw: if we are unable to set the meta tag descriptions in homepage, it hugely affects SEO. Why is this not possibile?

    1
  • Brian Rich
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    Add our company to the list of businesses that require canonical tags in our ZD implementation. After three years this feature is still not available? 

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  • Nicole - Community Manager
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    Hey Brian - 

    There are many features discussed in this thread, and the team is looking at some of them. Which feature are you most interested in? 

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  • Matthias
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    FYI, articles do have a canonical tag. You can't edit it though.

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  • Sarah Boyd
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    We are also looking for the ability to edit Meta Tag Descriptions and Keywords. We are using the KCS methodology which utilizes templates when creating solve loop articles. We also plan on creating templates for the evolve loop. With that understanding, the meta description that's automatically created with the first 140 characters doesn't always provide the best description of what an article is about. 

    Is this feature on your current roadmap? 

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  • Mangelli, Jennifer
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    Any movement on allowing users to customize Meta titles and descriptions for specific articles?

    3
  • Hal Rosner
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    Hello Everyone!

    I’ve been asked by Community Manager Nicole to leave my comment(s) in this thread because ZD Product Managers review information posted herein and presumably could opt to include as an enhancement(s). I have three suggestions for the knowledgebase portion of ZD, listed in no particular order.

    • Bi-directional word stemming is not supported and should be. For example, assume an article contains the word “address”. Searching for the word “address” returns the article. However, searching for the word “addressing” does not return the article and, in my opinion, it should (albeit ranked accordingly).
    • As to synonyms, in my opinion, the correct implementation would involve a table that sits in the background (i.e. not visible or accessible to the end user). The table is maintained by the help author and contains a text listing of words, entered syntactically as follows (as an example): “edit=change=modify”. In so doing, the search logic should be such that any one of those words should be treated identically if entered as a search term and an article contains one or more of them. Currently the knowledgebase does not do this. Currently, if an article contains the word “change” and a user searches for “edit” the article is not found.
    • IMO, the knowledgebase isn’t all that scalable. Certain articles are having to be duplicated/triplicated, etc. because articles can only live in one category/section, and user segments are only at the section level. Ideally, user segments should be at the article level (in addition to the section) and, moreover, the segments should be subject to Boolean logic (i.e. and/or/not conditions). Currently, I believe segments are subject to (only) an AND condition. Furthermore, there should be an image library. At the moment, I believe the same image has to be uploaded on a per article basis wherever used.

    Thank you.

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  • Nicole - Community Manager
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    Thanks, Hal! Great detail!

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  • Lila Kingsley
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    I as directed by ZD Supoprt to post my feedback in this thread.   

    An external vendor has provided us with SEO optimization recommendations, one of which is to include a title "slug" in the help center category URL.  You currently have these slugs in sections and articles, just not categories.  We need a way to give the categories descriptions that can be digested for SEO just like on sections and articles.

    Example of URLs as they work today using generic subdomain
    1.  Category URL (missing title slug):  https://subdomainXYZ/hc/en-us/categories/360000518431/

    2.  Section URL (has title slug):  https://subdomainXYZ/hc/en-us/sections/360001332532-Features

    3.  Article URL (has title slug):  https://subdomainXYZ/hc/en-us/articles/360005031372-International-travel-setup

    Is this something which can be addressed?

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  • Ryan McGrew
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    Hi @Lila,

    We do include a slug as part of all Help Center URLs for articles, sections, categories, community topics and community posts. For example, you can see this category URL with a slug in our own Help Center https://support.zendesk.com/hc/en-us/categories/200201796-Product-updates. However, URLs will also work without the slug being included in case titles of things change.

    Let me know if that makes sense. Thanks!

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  • Lila Kingsley
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    Interesting!  Thanks @Ryan.  Lotus provided our theme. So, if only categories are not showing the slug in our help center is that due to their design/is it something that we can change? As I mentioned above, categories are the only things in our help center which are not showing the slug. I am not an SEO expert but I think it might have to show to be optimized for SEO?

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  • Ryan McGrew
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    Hey @Lila,

    I took a quick look at your Help Center, and you are correct that the links from your homepage do not use the slug but just the id of the category being linked to. However, when you publish your Help Center, we generate an xml sitemap for the search crawlers to use. You can see yours here. This will include links to every page of your site with the id and slug in the URL. Then on each page we include a canonical URL in the meta tags, so that crawlers don't think that a page accessed with a slug and without a slug are 2 different pages. Using these 2 things, crawlers can index your site rather than crawling individual links. So there shouldn't be any issues with your current configuration.

    Thanks!

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  • Lila Kingsley
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    Thanks @Ryan!  I'll talk to our SEO person and the vendor we are working with and let you know if there are any other concerns/questions.

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  • Iscream Sxe
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    Why it is still impossible to edit:

    - Page Title

    - Meta Tag Descriptions

    - Meta Tag Keywords

    It is very important to add these functions to improve SEO

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  • Todd Myers
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    Folks,

    After 5 YEARS I've given up on trying to improve the SEO of the Help Center.  Sorry!

    Todd

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  • Iscream Sxe
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    If we upload images in articles no "alt" HTML attributes are added. Also, we are not able to edit HTML code of the page and add "alt" attributes for each image manually.

    Alt attributes within <img> tags are used by search engines to understand the contents of images. If neglect alt attributes, you may miss the chance to get a better placement in search results because alt attributes allow to rank in image search results

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