Thanks for Arthur Mori @ Zendesk support for hooking me up with this tip when I asked them how I could change it so I'm posting it here for other DIY'ers that may check the forums before reaching out for help.
If you go to edit the appearance of your Help Center, and edit the theme that you are on, you can paste the code below to change the star into a bullet:
Specifically, you would write this code below the default codes of your home page HTML customization:
And applying the code will make the star look like this:
Note: I noticed that if you want to change it to something other than a bullet, just replace '•' with something else (i.e. '♦' for a diamond shape). Use this site for a reference of all the other characters you can use: http://www.w3schools.com/tags/ref_symbols.asp
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