[COMPLETED] Increase Mobile Chat Click Through Requests (AND SALES)

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2 Comments

  • Ramin Shokrizadeh
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    Hi there Nathan,

    Thank you for leaving detailed information on how you are noticing mobile chat traffic not being as engaged as desktop traffic. I can see how changing the copy could increase the conversion rate on people opening the chat to make it more clear that it isn't an ad.

    I am the product manager at Zopim for the team responsible for the widget and we definitely agree with you that there is room to make the widget perform better for mobile traffic.

    Will get back to you once we have something worth sharing:)

    Cheers,
    Ramin

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  • Ramin Shokrizadeh
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    Hi Nathan,

    Just wanted to update you on a change we released this week for the mobile widget experience.

    After doing extensive testing with people, we discovered others agreed with your viewpoint. With that, the chat button will now always say 'Chat' in the selected language and the unread count for messages is moved to the upper right of the button. 

    Here is a screenshot of what it looks like:

     

    From what we have seen, it has already improved the click through rate of proactive chats.

    Cheers,

    Ramin

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