We work with companies to properly attribute their generated leads back to the granular marketing sources. We are working with a company that uses ZenDesk Chat on their marketing website and landing pages. As a result, an individual can click a paid ad and find themselves on a web page where they can choose to start a live chat via Zen Desk chat.
At this point in the customer journey we know a lot about the individual as far as where they came from and what marketing source generated that visit because of UTM parameters passed through the URL etc. For example we may know they are a Lead Channel of Paid Marketing, Lead Medium of Paid Search, and Lead Source of Google Non-Branded all determine automatically. These are all values we are able to capture if they choose to use the Web Form instead of the Live Chat.
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