Cenk Tukel

I agree with Ricardo and would add few more use cases:
-based on user tags pushed by 3rd party integrations we have, we like to automate certain messages and actions like telling the subscriber that they now have access to X, Y, Z knowledge base, or their support has increased from 2 day to 1 hour SLA.

-Similarly, we like to trigger access right changes to users based on their subscription in our 3rd party apps. E.g. A user has stopped his/her subscription to our 3rd party app, this then removes his/ her tag and then we like to trigger automations to remove access and let the customers know.

In simple terms, automations for user fields is a very important feature.