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Scott Holm
Joined Oct 12, 2023
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Last activity Dec 04, 2023
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Scott Holm commented,
Looking for some advice here on the multi-brand setup, but having a separate corporate umbrella brand that is internal facing only. Is this something other people do?
It’s a little inconvenient, but we are a company (Agility Recovery) that has three software brands (BOLDPlanning, Preparis, Recovery Planner). Those are all customer facing. Think of it kind of like Microsoft, you know their name but you would reach out directly to the support teams for Windows, Office, or Azure if you're using those specific products, the Microsoft brand doesn't really matter in that case.
However, I’m not sure it makes sense for us to use one of those three customer-facing brands as the default/umbrella or if it makes more sense to use our company name (Agility) as the main domain then have the three software brand names be customer facing.
What do companies typically do in this situation, or if it’s unique, what do you recommend?
If needed, I can use one of the brands (Preparis) as the default as that is our largest customer base, but in reality, it’s just one of three that sit under the corporate umbrella.
Any thoughts or ideas would be welcome. Thank you!
View comment · Posted Nov 07, 2023 · Scott Holm
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