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Do questions really help the bot find articles?

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Publicado 25 oct 2021

I keep hearing that having a question as a title or heading helps the bot find articles better

Is this true?

How can adding the prefix "How can I...? How do I...? What is...?" etc, followed by a question mark improve the results when surely it's the keywords in between that would bring up a result?


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Gabriele F.

Zendesk Customer Care

Hi Rich!
As you can see from this article Optimizing your articles for Answer bot, you don't have to add "How can I...? How do I...? What is...?" directly into the title of your articles. Instead, you should always think about the possible question that your customer could use, for example "How I can reset my password?" and start your article title with "Reset a password" or "Resetting a password", this is the correct way to create relevant article title for your Answer bot. Please note also that the answer bot will check the first 75 words of your article; it's recommended to mention in these words the main topic of the article with the correct keywords. To follow my previous example a good starting text could be set like this : "Sometimes you will need to reset your password in your account for security reason. In order to reset your password you can browse to...." 

Kind regards,

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Hi Gabriele F.,

This will help us with the direction of our guide articles. Thankyou very much.

Rich

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Gabriele F.

Zendesk Customer Care

Hi Rich!

Thanks for your reply. Glad this was helpful!
If you need further assistance don't hesitate to reach us again and I'll be happy to help you further.
Have a nice day!

Kind regards,

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