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Explore Guide - Searches: Avg click-through rate are higher than 100% ?

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Marco Esposito

Publication le 05 sept. 2022

Search tab under Guide reports in explore.

Many search queries have an avg click-through rate which is above 100% ( I have many 133% and 116%)

Not sure how that is possible and how is all this stuff calculated 

I can provide a screenshot if necessary

 

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    Alex Zheng

    Zendesk Customer Care

    Hey Marco,
     
    The average click through rate is calculated as COUNT(Clicks)/COUNT(Searches) with clicks and searches being two separate metrics within the Search dataset. This references any article clicks associated with the search will be factored into the calculation. For example, if a user searches for "q&a" and clicks 3 articles from the q&a search, there would be 1 search for q&a with 3 associated clicks, meaning an avg click through rate of 300% (3 clicks/1 search)
     
    Best regards,

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