Explore Guide - Searches: Avg click-through rate are higher than 100% ?

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  • Alex Zheng
    Zendesk Customer Care
    Hey Marco,
     
    The average click through rate is calculated as COUNT(Clicks)/COUNT(Searches) with clicks and searches being two separate metrics within the Search dataset. This references any article clicks associated with the search will be factored into the calculation. For example, if a user searches for "q&a" and clicks 3 articles from the q&a search, there would be 1 search for q&a with 3 associated clicks, meaning an avg click through rate of 300% (3 clicks/1 search)
     
    Best regards,
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