What roles do you have in place to manage your help center content

Calling on the Zendesk community. I am looking to learn from businesses using the help center and chatbots to improve customer experience and deflect tickets. 

What roles do you have within your team to manage the performance of the help center and the chatbots? I am creating a dedicated role but would love to learn from experienced users of Zendesk to understand how you manage this within your businesses.