Isaak Skinner

Hey there, 

I am trying to determine if there is any way in Google Analytics to differentiate between User Initiated Chats (click that chat button) and Proactive Chats (triggered popup). In Zendesk reporting, we are able to see breakdowns of Chat Type and Trigger, but with the base GA reporting this is not possible. We are trying to capture more effective sales attribution in GA based on the type of Chat.

Would we need to change the API to force events into the datalayer for capture in GA for more custom events? The fact the Chat GOALS are not available in Explore either makes measure conversion and effectiveness a challenge