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Explore Guide - Searches: Avg click-through rate are higher than 100% ?
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已于 2022年9月05日 发布
Search tab under Guide reports in explore.
Many search queries have an avg click-through rate which is above 100% ( I have many 133% and 116%)
Not sure how that is possible and how is all this stuff calculated
I can provide a screenshot if necessary
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1 条评论
Alex Zheng
The average click through rate is calculated as COUNT(Clicks)/COUNT(Searches) with clicks and searches being two separate metrics within the Search dataset. This references any article clicks associated with the search will be factored into the calculation. For example, if a user searches for "q&a" and clicks 3 articles from the q&a search, there would be 1 search for q&a with 3 associated clicks, meaning an avg click through rate of 300% (3 clicks/1 search)
Best regards,
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