Lorraine Ryder

Thanks for your reply, Kristain! Yes, that is what I was referring to. I don't have that checked on either form.

On further digging, the first form was hardcoded into home section of the first site to launch (before my time) which override everything, so when I copied that site to create the second site it also launched the first form. Now I have it correctly launching to the second form, though it's very difficult to test prior to actually Activating the site. Without some heavy maneuvering, it takes me and anyone I send the site link to for approval to the dashboard instead. Tip: At first I didn't recognize that my revision of the hardcoding worked because the second form looked so much like the first form. Verify by the Form ID in the URL in the browser to be sure.

Kristian, in my case, beyond the original main form (which is the default form) and brand, I only created one other brand and one other form. I want to pair those second two to each other exclusively so when end users go to that 2nd brand page they can only access that 2nd form. As Willian has noted, from the 2nd brand page it only seems to launch the first form at best. I'm confused: What is the purpose of the Associated Brands option then? I don't have "Apply to all brands" check anywhere. Under what circumstances does it work and only launch the form designated to it? How is a brand defined in this context? Doesn't it include the  brand website/subdomain site?