Display order of names
Good question! I'm afraid you cannot reorder how Sell shows the first and last names of leads and contacts. For this reason, your best option will be to import the family name in the first name field and the last name in the first name field. You and your users will just need to be mindful of the switch as you work in Sell! I don't recommend using a custom field here, as that will produce more name fields than you need. If you need to update records which already exist in Sell, you can always use out batch data management feature to update/switch the data in your name fields: https://support.zendesk.com/hc/en-us/articles/360041031954-Batch-updating-using-a-CSV-file
Customer Advocate | Zendesk Sell CRM
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