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Separate Email Subject from Ticket Title
Posted Nov 04, 2021
Hello, I'm an employee of a small company that uses Zendesk as a consumer-facing ticketing system for Tech Support.
We frequently run into a problem: When sending a Public Reply (which sends an email to the Requester, which in our case is a customer) Zendesk uses the Title of the ticket as the Email Subject.
We often click on a requester's "Org." tab and review all of the tickets that this organization has on file in their past. This means that it's extremely useful for a ticket to have a technical internal title that indicates at a glance the type of problems that they've had with their equipment in the past. This is of top priority.
Which means customers are frequently getting emails from us with a Subject that makes no sense to them, since the title was intended to explain to future tech support representatives what happened within the ticket, not intended to be used as a consumer-facing email subject. We try to copy and paste an email title each time to swap the title each time we send an email, but our primary modes of communication are call and text, so sometimes an employee forgets to do so, and we either end up with a consumer who gets a confusing email subject, or a ticket title that doesn't help us identify what the ticket is about.
What I'm wondering is if there's any kind of functionality, integration, tip/trick, anything that might allow the system to function as we want it to in this regard. We're on our first year of using Zendesk and we're hitting the offseason, so we're ready to make some changes and optimize our use of this amazing tool. We already have Zapier integrations, Textline and Aircall functionality, and a lot of really neat workarounds that we've been getting used to. We're up for changing things around to suit our needs, and getting creative with implementing a fix.
Any Suggestions would be greatly appreciated by me and the team <3
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21 comments
Pedro Rodrigues
HI Nik Corr, thank you for sharing the context of what you're trying to achieve. As far as I understand, a trigger that notifies a target to update the ticket subject would do the trick.
All we need to do now is understand how to 'assemble' it (where to fetch its components, like the Org. name, ticket ID, etc.), and when to execute it.
"When sending a Public Reply (which sends an email to the Requester, which in our case is a customer) Zendesk uses the Title of the ticket as the Email Subject."
This is because your notification trigger currently includes the {{ticket.title}} placeholder, which we can change/adapt.
When do we need this ticket subject update to take place? I'm assuming the following workflow:
I'm guessing that part of the string is likely some dynamic value, right? I.e. we need to add some value - an ID/reference/etc. - that is specifically related to that communication.
If that's the case, is this value present in any ticket field when the ticket is created?
If you have a practical example that you can share (if possible, use 'dummy' data or omit privat info), that would be great.
Thanks in advance!
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Nik Corr
Unfortunately purely a notification reminder for a tech support representative to change the ticket title manually doesn't quite do the trick, because then, after sending an email, they need to change the ticket back to our internal title.
Here's an example:
Customer calls in via aircall, their computer type X1 is experiencing an HDMI Out issue.
Ticket is generated with an automatic title of "Aircall Contact 123456789 Inbound Call".
After the call, the Tech Support Agent changes the title to "X1 HDMI-O Issue, Angry Customer"
Later on, we're emailing them a prepaid UPS Return Label PDF to send in their computer. Ideally, there would be a separate field for the email subject, so that the tech support agent wouldn't have to copy the internal title, paste it into a private note, save the ticket, draft an email with a title "ExtraSwift Support: No Video", save the ticket which sends the email to the customer, then copy the email title, paste it into a private note, copy the internal title from previous private note, paste it into the title, and save the ticket again.
This all leaves us open to many mistakes, such as sending a customer an email titled "X1 HDMI-O Issue, Angry Customer" or leaving a ticket titled "ExtraSwift Support: No Video" for when the same customer calls in a month later and a different agent is looking through their ticket history.
I was mostly just hoping there was some kind of add-on (the way we integrated aircall) that would allow us to designate an override for the title when sending a public reply, while preserving the internal title and never sending it as the subject of an email.
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Nik Corr
This seems to be an unusual use of the Zendesk system, so I wanted to clarify:
Our Requesters are our customers, our Assignees are our employees, our Public Replies are outbound emails to customers, our Internal Notes are where our employees write notes about the contents of calls made in aircall.
We chose Zendesk because it automatically generates a ticket for emails that are sent to our team email address (integrated by zapier) and it integrates well with Aircall and Textline which are our primary methods of communicating with customers, though we do occasionally send emails to them (via public reply)
This gives us a "paper trail" of what our employees are doing to help customers, and ensures that nothing ever slips through the cracks, because every incoming email, call, or text creates a ticket that needs to be followed up on and resolved.
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Pedro Rodrigues
Thanks again for the additional context and clarifications, Nik Corr.
I'm not aware of apps that could solve this, but here's how I'd address this challenge without having to install anything:
The corresponding dynamic placeholder will be {{dc.customer_subject}}.
What the Liquid code is doing in the image is checking our new text field: if empty, we email the requester a generic subject like "Request no. 123"; if it has text, that will be the subject of the email notification sent to the requester.
This means that the ticket Subject in the system will never be sent to the Requester. If our new field is empty, we're just emailing them a generic subject (or, in other words, whatever you choose to send that is written in the dynamic content).
Let's try this out.
Test / example
Ticket is created, agent sets the (internal) Subject on the ticket... but forgets to write the subject in Customer Subject:
Result:
Now let's write the subject we want to send the requester and update the ticket:
Result:
It may not be the most elegant solution, but here's hoping that the instructions are clear enough and that this solution does the trick.
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Nik Corr
This is Excellent!!
Thank you very much, I'll give this a try and report back!
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Pedro Rodrigues
By the way, forgot to share the Liquid part:
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Nik Corr
I just said aloud to a coworker "I wish that part wasn't a picture" and you responded directly after I had typed it out. You're psychic as well as a savior! Thank you very much Pedro Rodrigues ! <3
However, I believe you accidentally deleted your previous message, as I don't see it anymore.
Is there a way to undo that in this forum's options?
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Pedro Rodrigues
Nik Corr sorry about that, the previous comment should be visible again. No psychic powers here, I promise - just remembered it would be nice to easily copy and adapt :-)
Please do let me know if this configuration achieves what you want.
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Nik Corr
Thank you Pedro Rodrigues
For the sake of anyone reading this subject in the future I'll describe the mistake we made on OUR end, and how we did some self-troubleshooting by checking our work:
On our first test we just received a duplicate email with the customer subject, but I realized that I had made a new trigger rather than edit the existing trigger.
I actually didn't realize that this is just a trigger, we could have just removed it and put the ticket ID in this entire time. But your solution is still even better!
After editing the existing trigger, it worked! However, we run into another minor problem: When a customer emails us at (for example) Support@ExtraSwift.com and we have our Outlook forward that to Support@Zendesk.ExtraSwift.com (which creates a ticket) It fills out the title of the ticket with the Customer's chosen email Subject. While we could just copy this title over to our new Customer Subject field, I am curious if there is an easy way to have Zendesk do that for us when the ticket is created? So that when we reply to an email it maintains the chain and doesn't start a new email with our default subject.
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Pedro Rodrigues
Hey Nik Corr, glad you could troubleshoot the conflicting trigger issue!
Regarding your second question, we can do that via a second trigger that we'd place before/above your other triggers.
Make sure you create an HTTP target that you'll use as an action on that trigger:
Now we can create our trigger.
Example:
JSON:
This will store the requester's initial subject in the new Customer Subject text field:
The agent can then edit/change it if necessary, but at least the Customer Subject field will never be blank.
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Nik Corr
Perfect! Thank you!
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Nik Corr
After replicating this as best we can, we are getting successful Triggers for our tests (the conditions are being met) but the HTTP target has zero successful sends, and we think we've been putting the URL in incorrectly which is (to confirm):
https://EXAMPLE.zendesk.com/api/v2/tickets/{{ticket.id}}.json
Not sure what's going wrong
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Pedro Rodrigues
Hi Nik Corr I think you still need to enable Basic Authentication in your target (please use Admin credentials).
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Nik Corr
Oh! I didn't know that was required.
It worked!!
Thank you thank you!!!!!
Let me know if there's any kind of karma or anything else I can do to show my appreciation, you've been a MASSIVE help!
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Pedro Rodrigues
No worries, Nik Corr! Your kind words are more than enough - very glad to help 😀 cheers!
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Blake Boesen
Hi!
This has been incredibly helpful for me but I'm curious if there's also a way to change the subject field shown when logged in as an end user? Currently, that always shows the regular subject system ticket field as well.
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Geoff Ludwig
Hello - new to Zendesk... Is there a way to remove our IT HelpDesk within the subject line?
There is no need for it. Thanks
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Brett Bowser
Hey Geoff Ludwig , it looks like your question was answered in this post: Subject Line Config
I hope this helps!
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Geoff Ludwig
Brett Bowser - yes it was! Thanks for the follow up.
Do we have any sections when it comes to reporting? Looks like i am limited with the Growth package we are currently using.
Thanks again!
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Brett Bowser
If you're looking for a space to ask questions on Explore, you can do so in this community topic: Q&A - Reporting and analytics
I hope this helps!
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Geoff Ludwig
Thanks Brett Bowser!
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