In your end user search article you talk what and how the article content affects search. 

I'd like to be able to exclude entire HTML tags from the search. Preferably by adding an attribute to a tag like

search="exclude"

Why: We include generic information at the beginning of each article that tells people whether the feature is available on their plan or for their account type. We don't want that to be included in the search results. The same goes for notes and tips.

You folks at Zendesk seem to be doing a workaround by including images at the beginning of your own articles for that exact reason. That is not a solution we'd like to be using as it looks incoherent and out of place.