Agents should be able to preview videos and listen audio files without leaving agent workspace.
In our case customer send us many DMs with videos showing issues they have with delivery.
When agents use native social media tools they can view videos or listen to audio files right within conversation. In Zendesk they have to spent time opening files in the new browser tab.
We think using Zendesk should not degrade agents performance. We waste ~40 man hours hours daily because of this missing feature.
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