I have multiple brands in my account, can I only apply SSO for users in one brand and only use Zendesk authentication for the other brands?
No, SSO is applied on the entirety of the account and not specific to a brand on the account. Natively it is not possible to apply different SSO options to individual brands unless using a custom script for JWT. For more information, see the article: Multibrand - Using multiple JWT single sign-on URLs.
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