We often hear about the importance of customer service and all the reasons that contribute to a good customer experience, like speed of resolution or a pleasant support agent. No matter what strategy you take to improve the customer experience, there's one common denominator for all the underlying tactics: know your customers and tailor the experience to them.
To help you create a more customer-centric experience, we've pulled together a few best practice “recipes”—full of ingredients and step-by-by instructions for building tailored workflows around customer data in Zendesk Support.
This cookbook will help you grasp the following techniques:
Recipe for the customer-centric company: Collect customer insights and act on them
Featured ingredient: Custom user and organization fields
Recipe for the customer-centric company: Create meaningful views of your customers
Featured ingredient: Customer lists
Recipe for the customer-centric company: Gather customer info for every support request
Featured ingredient: Ticket forms
Like with any recipe, adjust to your own taste!