Question
Why don't the {{ticket.link}} and {{ticket.url}} placeholders appear?
Answer
For the ticket link and ticket URL placeholders to render, you must have an active help center where the user profile page is hosted. The placeholders generate links to the user profile so end users can view their requests. If you want to generate a ticket link but keep your help center deactivated, use the HTML code below to create the hyperlink:
<a href="https://[yoursubdomain].zendesk.com/agent/tickets/{{ticket.id}}">Click here to view the ticket</a>