In the fast-paced world of customer service, businesses are constantly seeking innovative ways to improve engagement and streamline interactions. Local Measure's Engage platform introduces an advanced outbound messaging feature that leverages WhatsApp, allowing businesses to proactively connect with their customers, optimise support workflows, and significantly enhance the overall customer experience.

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Local Measure's Engage platform offers outbound messaging feature that integrates seamlessly with WhatsApp. This tool is designed to help businesses proactively communicate with their customers, offering a streamlined and efficient way to manage customer interactions across various sectors including BPOs, contact centers, e-commerce, healthcare, financial services, and retail.
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‍Benefits

  • Business Benefit: Enhances customer satisfaction and retention by providing timely, proactive communication. It offers efficient resource utilization and opens up new revenue opportunities through upselling.
  • Agent Benefit: Reduces pressure during peak times and enhances productivity with automated workflows.
  • Customer Benefit: Ensures quicker resolutions, personalised experiences, and timely updates and offers.


Key Features

  1. Automated WhatsApp Messaging Triggers:Automatically send WhatsApp messages based on specific triggers or events, such as customer interactions with an IVR system. This helps reduce call center load and provides quick responses to customers.
  2. Integration with Engage Outbound API and Marketing Tools:Leverage Engage’s API to manage and send WhatsApp messages, facilitating seamless integration with existing systems for automated and bulk messaging.
  3. Personalize Message Templates:Create and use message templates with custom parameters for personalized communications, enhancing customer engagement.
  4. Realtime Message Preview:View a real-time preview of outbound WhatsApp messages before sending to ensure accuracy and quality.
  5. Search and Filter Approved Templates:Easily search and filter through WhatsApp-approved message templates, ensuring compliance and operational efficiency.

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Step-by-Step Setup: 
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Setting up of a WhatsApp Template
‍Enable WhatsApp Messaging in Engage:

  • Log in to the Engage platform.
  • Navigate to the “Settings” section and select “Channels.”
  • Choose “WhatsApp” from the available options and follow the prompts to link your WhatsApp Business account.
  • Set Up a WhatsApp Template:
    • Go to the “Templates” section in the Engage platform.
    • Click on “Sync” and the templates from your WhatsApp Business account will be pulled into Engage Desktop.
  • Configure Template Parameters:
    • In the template setup, map each placeholder to the corresponding data field from your CRM or database.
    • Save the template and ensure it’s linked with the correct WhatsApp-approved template.
  • Test the Setup:
    • Use the template manager in Engage to send a test message to ensure the setup is correct.
    • Verify that the test message is received and that all dynamic fields are populated correctly.
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