HTML Support in Dynamic Content

We often have very similar copy prepared which is sent out to our requester in Triggers. To avoid having to edit multiple Triggers when changing a URL or similar, we utilise DC and call on that DC within multiple triggers.

It has come to my attention Dynamic Content does not support HTML.

How does this limit us?

We are unable to format our email triggers properly when relying on Dynamic Content. For example, any URL included will have to be written out in raw text instead of using <a href"URL">Click here!</a>.

Today, the workaround is simply accepting the lack of formatting and design, leaving our Trigger emails looking less professional yet maintaining functionality.

The other option, writing the same string within the Trigger itself and writing the HTML there, would be counterproductive in the grand scheme of things since we operate with a lot of various Triggers and Automations and are also in the process of rebuilding our Customer Experience.