Where can I add metrics and attributes in Explore? When should I choose a metric or an attribute?
Metrics and attributes are the foundation of Explore. They are categories of information that are used to measure and organize your data.
- You can think of metrics as the "what" that makes up the report. Add a metric to choose what quantifiable information you want to measure.
- Attributes tell us "how" to organize the results. Add attributes to tell Explore how you want to organize and segment that information by specific qualities.
For more information, see the article: Getting started with custom metrics and attributes.