Recipe: Identifying visitors' search engines

What's my plan?

This trigger recipe explains how to identify visitors referred by search engines.

Identifying visitors from any search engine

Since we're going to be targeting all search engines, we'll add a global tag called "Search_Referrer" for us to identify such visitors.

1. From the dashboard, select Settings > Triggers. 
2. Click Create Trigger.
3. Set up your trigger as shown in the screenshot below.
   
4. Click Save Changes.

 Identifying visitors from specific search engines

To target a specific search engine, such as Google, create separate tags for each search engine.

1. From the dashboard, select Settings > Triggers. 
2. Click Create Trigger.
3. Set up your trigger as shown in the screenshot below.
   
4. Click Save Changes.