customer context view: customize fields and allow links

If Zendesk is going to become central to my team's support interaction with customers, I need to be able to give my team:

a) the more important data about the end user they are interacting with

b) quick access to customer data in other systems

Intercom does a nice job of both of these. To address "a" (above), I can customize the fields in the customer context view, so I can add the important customer data that I'm syncing that's unique to my situation. To address "b", I can programmatically create links which deeplink to other tools (e.g. that customer's account in my 3rd party billing platform, or that customer's configuration in my own app's backend administration tool).

Please add these two critical items to Zendesk Support.