| Announced on | GA rollout starts | GA rollout ends |
| March 23, 2026 | March 23, 2026 | March 23, 2026 |
Today we’re announcing a visual redesign of the “Generated by AI” disclosure in the messaging Web Widget. This update reduces visual clutter while keeping disclosures clear and transparent for users.
What is changing?
Before → Now:
- Before: “Generated by AI” was shown as a disclaimer in the footer of every AI message. Even in grouped or sequential messages, each message carried the label (resulting in an extra line per message).
- Now: AI disclosure is shown as a label on the AI agent name, and appears once per group of messages.
Why is Zendesk making this change?
- Legal requirements require transparent disclosure when a user interacts with AI.
- However, per-message labels make the conversation noisy and consume too much vertical space. Per-message footers created an extra line for every AI message, distracting from the conversation.
- This redesign preserves the transparency to end users that they are interacting with an AI system without cluttering the chat with repetitive text, creating a cleaner and more readable conversation experience.
What is coming next?
We’ll apply the new label more broadly across Social and mobile channels, as well as tighten the labeling logic for consistency.
Why do I need to do?
No action required — the Web Widget UI change is applied automatically for all customers.
If you have feedback or questions related to this announcement or if you need general assistance with your Zendesk products, contact Zendesk Customer Support.