Use this information to understand the maximum product limits in Sell and be sure to compare plan features so you can choose the right plan for your business. For the full list of limitations per plan, see the Zendesk Sell plan comparison page.
General account limits
The following table shows the maximum limits related to account objects (for example, users, groups, contacts, or pipelines) in Sell.
In the table, where we specify an object type, this is a lead, contact, or deal setting. For example, if the maximum total number of custom field definitions for a single object type is 500, this means that you can have 500 custom fields to use for your leads, 500 custom fields for your contacts, and 500 custom fields for your deals.
| Item | Maximum |
|---|---|
| Active roles | 100 |
| Contacts | 2,000,000 |
| Companies in a single company hierarchy | 1,000
Note: This includes all of the companies, (including children and grandchildren), in a single company hierarchy. You can have any type of hierarchy, as long as the total number of companies does not exceed 1,000. For example, you could have 1 parent company with a total of 999 children and grandchildren.
|
| Custom field definitions for a single object type | 500 |
| Custom field type: drop down list choices | 1,000 |
| Custom field type: Paragraph | Up to 64,000 characters |
| Deals | 2,000,000 |
| Email templates per account | 1,000 |
| Groups | 200 |
| Leads | 5,000,000 |
| Pipelines | The maximum number of customizable sales pipelines depends on your plan type. Team: has up to 2, Growth has up to 10, Professional has up to 20, and Enterprise is unlimited. |
| Pipeline stages in a single pipeline | 50 |
| Products for a single deal | 200 |
| Products that the Total Sales report supports (total number by product) | 500 |
| Smart lists for a single object type | 1,000 |
| Tag definitions for a single object type | 1,000 |
| Users, including active, deactivated, or deleted users | 5,000 |
Rate limits
The following table shows the maximum limits related to rates.
| Item | Maximum |
|---|---|
| API requests for each API token | 10 per second |
| Emails sent by an account | 100,000 per day |
| Emails sent by a single user | 300 per day |
| Recipients for emails sent from an external email address | 100
Note: If the email contains more than 100 recipients, the email will not propagate on respective leads, contacts, or deals (regardless of whether the recipients are CC'd or BCC'd).
|
Sales engagement automation limits (Reach)
The following table shows the maximum limits* for Sales engagement automation (Reach).
| Item | Maximum |
|---|---|
| Active enrollments on an account. An active enrollment is a lead that is currently active in a sequence (not stopped, not completed). | 500,000 |
| Enrollments per lead | 200 |
| Sequences on an account | 5,000 |
| Steps in a sequence | 200 |
*Check your plan as limits may vary from plan to plan.
Additional resource limits
For information about the maximum limits for any other object, contact Support.
Document limits and file types
Sell supports uploading and storing the following file types: PDF, Word, Excel, Powerpoint, Pages, Keynote, PNG, and JPG. For more information, see Attaching documents to leads, contacts, and deals.
| Item | Maximum |
|---|---|
| File size for an individual email attachment | 10MB |
| Document storage (Team plan) | 2GB per user |
| Document storage (Growth plan) | 5GB per user |
| Document storage (Professional plan) | 10GB per user |
| Document storage (Enterprise plan) | 25GB per user |
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