Conditional statements define the actions that trigger a proactive message for a user, and when those actions should be evaluated.

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Conditional statements define the actions that trigger a proactive message for a user, and when those actions should be evaluated.

Conditional statements for proactive messaging follow this basic configuration:

  • An object is selected for evaluation.
  • A condition is created for that object. The condition consists of a condition field, an operator, and a value.
  • An event is created that defines when the conditonal statement is checked.

This article includes the following sections:

  • Objects
  • Conditions
  • Events
  • Key points

Objects

Choose from the objects in the table below to begin building a condition. The type of object you select determines what condition fields you can choose.

Object Description
Visitor A customer, or end user, visiting your channel. Selecting this object allows you to look at the customer's location or visit history.
Device The computer or mobile device used to access your channel. Selecting this object allows you to evaluate the device's language settings in the condition.
Metadata Information about the customer's business.

Conditions

Choose from the condition fields in the table below to complete your condition.

Condition field Object Description Operators Value
Page URL Visitor The URL of a web page, or screen name on a mobile device, the customer is currently on.

The Page URL string is case insensitive.

 Contains at least one of

Doesn't contain

Is

Is not

 String

Enter all or part of the page or screen URL to be matched.
Page title Visitor The title of the web page or mobile device screen the customer is currently on.

The Page title string is case insensitive.

 Contains at least one of

Doesn't contain

Is

Is not

 String

Enter all or part of the page or screen title to be matched.
Visit history Visitor Customer visit history – are they coming to the website or app for the first time, or have they visited before? Is Drop-down

Select New user or Returning user.
Language Device Language or locale of the customer, as determined by the device's language settings. Is

Is not

 Drop-down

Select the language being matched or skipped.

Events

Choose from the events in the table below to define when the conditions should be checked.

Event Description
Visitor loads the page Checks for the conditions on page load.
Visitor is on the page Checks for the conditions when a customer spends a set amount of time on the page.

Key points

  • Admins can create proactive messages with multiple conditions using AND or OR operators, and can create nested conditions.
  • As an admin, if you plan to use two or fewer conditions, you cannot use nested conditions.
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