Facebook has provided an important update about dynamic creative support:
"Starting in June 2024, you may no longer be able to use dynamic creative when creating ad sets on Ads Manager when you select sales or app promotion as your objective. While existing campaigns leveraging dynamic creative will be unaffected at this time, using flexible ad format to achieve a similar result is recommended. Learn more about the flexible ad format."
This announcement contains the following topics:
- What is changing?
- Why is this change happening?
- What do I need to do?
- Zendesk Facebook V2 update
- Where can I find more information?
What is changing?
Starting in June 2024, you may no longer be able to use dynamic creative when creating ad sets on Ads Manager if you select sales or app promotion as your objective. While existing campaigns leveraging dynamic creative will be unaffected at this time, Facebook recommends using the flexible ad format to achieve a similar result. You can learn more about the flexible ad format here.
Why is this change happening?
This change is part of Facebook's ongoing updates to improve the functionality and effectiveness of its ad management tools. By transitioning to flexible ad formats, Facebook aims to provide advertisers with more robust options for customizing and optimizing their ad campaigns.
What do I need to do?
To ensure a smooth transition, we recommend that you start using flexible ad formats for any new ad campaigns aimed at achieving sales or app promotion objectives. Existing campaigns using dynamic creative will not be affected at this time, but planning ahead will help you adapt to the new format.
Zendesk Facebook V2 update
Although Zendesk will not be supporting dynamic creative, we are excited to announce that at the end of Q3 and the start of Q4, Zendesk Facebook V2 will be released. This new version will support the flexible ad format and offer a wider array of ad support compared to our current offering.
Stay tuned for more information about the release of Zendesk Facebook V2, which will ensure you have the necessary tools to create effective ad campaigns with the new flexible ad format.
Where can I find more information?
If you have feedback or questions about this announcement, visit our community forum, where we collect and manage customer product feedback. For general assistance with your Zendesk products, contact Zendesk Customer Support.