Question
Is it possible to add hyperlinks to a macro in Zendesk Support?
Answer
Yes, you can add hyperlinks to tickets through macros. However, the process to add hyperlinks in macros changes according to the formatting options configuration in your Support account.
If you have rich content enabled, use the Hyperlink 
icon to add links in the macros. If you have Markdown enabled, use this format to add links in macros: [Link text](http://www.URL.com)
Note: This URL formatting will only work in the standard Support agent interface. The use of Markdown for URL links is not currently supported using live chat or messaging within Agent Workspace. Only full URL strings are clickable in macros within Agent Workspace.
For more information, see these articles: Formatting text with Markdown and Rich text formatting options reference.