In this Explore recipe, you’ll learn how to create several different reports on article views in your knowledge base, including views within 30 days of article creation. You’ll also learn how to create a dashboard with filters and bookmarks that help you quickly focus on the information you’re interested in.
This article contains the following topics:
- What you’ll need
- Creating the standard calculated metric
- Creating the reports
- Creating the dashboard
What you’ll need
Skill level: Moderate
Time required: 30 minutes
- Zendesk Explore Professional or Enterprise
- Editor or Admin permissions (see Giving agents access to Explore)
- Article data in Zendesk Guide
Creating the standard calculated metric
The reports in this recipe make use of a standard calculated metric that returns the number of views that occurred within the first 30 days after an article was created. This information is useful if you have articles that are most relevant immediately after publication, like announcements or product release notes.
You can still follow this recipe without creating the standard calculated metric. In that case, you’ll just be reporting on total article views instead.
To create the standard calculated metric
- In Explore, click the reports () icon.
- In the Reports library, click New report.
- On the Select a dataset page, click Guide > Guide - Knowledge Base, then click Start report. The report builder opens.
- Click the Calculations () menu > Standard calculated metric.
- Name this metric Days between creation and view.
- Click Save.
- Click the Calculations () menu > Standard calculated metric.
- Name this metric Views within 30 days of creation.
-
In the Formula field, enter the following:
IF DATE_DIFF([Engagement - Date],[Article created - Date],"nb_of_days") <= 30 THEN VALUE(Article views) ENDIF
Tip: If you're working in a language other than English, read this article to help you enter Explore formulas in your language. - Click Save.
Creating the reports
This recipe covers the following example reports:
- Summary of views by article
- Views by article over time
- Monthly views for all articles
- Views by article
Summary of views by article
This report is a table that lists the articles in your help center, how many views each article has, and how many of those views happened within 30 days of the article’s creation.
To create the report
If you created the metric above and are already in the report builder, skip to step 4.
- In Explore, click the reports () icon.
- In the Reports library, click New report.
- On the Select a dataset page, click Guide > Guide - Knowledge Base, then click Start report. The report builder opens.
-
In the Metrics panel, click Add and select:
- Knowledge base engagement > Article views, using the SUM aggregator
- Calculated metrics > Views within 30 days of creation, using the COUNT aggregator
-
In the Rows panel, click Add and select:
- Articles > Article ID
- Articles > Article title
- Time - Article created > Article created - Date
- Click the Result manipulation () menu > Result metric calculation > Add a new metric.
- Name the metric % of views within 30 days.
-
In the Formula field, enter the following:
COUNT(Views within 30 days of creation)/SUM(Article views)
- Click Add.
- Name your report Summary of views by article.
- Click Save.
Views by article over time
This report is a line graph that shows, for a selected article, how many views the article received each month (light blue), and how many of those views happened within 30 days of article creation (dark blue).
To create the report
- In Explore, click the reports () icon.
- In the Reports library, click New report.
- On the Select a dataset page, click Guide > Guide - Knowledge Base, then click Start report. The report builder opens.
-
In the Metrics panel, click Add and select the following:
- Knowledge base engagement > Article views, using the SUM aggregator
- Calculated metrics > Views within 30 days of creation, using the COUNT aggregator
-
In the Columns panel, click Add and select:
- Time - Article engagement recorded > Engagement - Year
- Time - Article engagement recorded > Engagement - Month
- In the Rows panel, click Add and select:
- Articles > Article ID
- Articles > Article title
- Name your report Views by article over time.
- Click Save.
To see results for an article, click an article ID to the left of the line graph and then click the corresponding article title (it will be the only one in black text) beneath it.
Monthly views for all articles
This report is a column chart that shows how many views all of the articles put together in your help center received each month (light blue), and how many of those views happened within 30 days of article creation (dark blue).
To create the report
- In Explore, click the reports () icon.
- In the Reports library, click New report.
- On the Select a dataset page, click Guide > Guide - Knowledge Base, then click Start report. The report builder opens.
-
In the Metrics panel, click Add and select:
- Knowledge base engagement > Article views, using the SUM aggregator
- Calculated metrics > Views within 30 days of creation, using the COUNT aggregator
-
In the Columns panel, click Add and select:
- Time - Article engagement recorded > Engagement - Year
- Time - Article engagement recorded > Engagement - Month
- Name your report Monthly views for all articles.
- Click Save.
Views by article
This report is another column chart that shows how many total views each individual article in your help center received (light blue), and how many of those views happened within 30 days of article creation (dark blue).
To create the report
- In Explore, click the reports () icon.
- In the Reports library, click New report.
- On the Select a dataset page, click Guide > Guide - Knowledge Base, then click Start report. The report builder opens.
-
In the Metrics panel, click Add and select:
- Knowledge base engagement > Article views, using the SUM aggregator
- Calculated metrics > Views within 30 days of creation, using the COUNT aggregator
-
In the Columns panel, click Add and select:
- Articles > Article ID
- Articles > Article title
- Name your report Views by article.
- Click Save.
Creating the dashboard
Now that you’ve created your individual reports, you’ll create a dashboard where you can see all of the reports in this recipe together. Then you’ll add dashboard filters and bookmarks that let you quickly hone in on specific segments of your results. Finally, you’ll publish your dashboard and share it with others.
To create the dashboard
- In Explore, click the dashboard () icon.
- In the Dashboards library, click New dashboard.
- Click Add > Add report.
-
Find and select the four reports you created earlier:
- Summary of views by article
- Views by article over time
- Monthly views for all articles
- Views by article
- Click Add reports.
- Reposition the reports so that they’re arranged how you want them on the dashboard. For help, see Adding and arranging dashboard widgets.
To add dashboard filters
- With your dashboard still open, click Add > Add data filter.
-
Find and select the attributes you want to be able to filter the dashboard’s results by. Some recommendations are:
- Article section ID
- Article locale
- Engagement locale
- Article created - Date
- Click Apply.
- Reposition the filters so that they’re arranged how you want them on the dashboard. For help, see Adding and arranging dashboard widgets.
To add bookmarks
- With your dashboard still open, apply the filters you just added so that the dashboard’s results are focused on a particular subset of the data that you’re interested in. For example, you might want to see only articles in a specific section, or only views that originated from a certain locale.
- With your filters applied, click Add > Add bookmark.
- Click Create bookmark from current state.
- Rename the bookmark to something descriptive.
- Click Close.
To publish and share the dashboard
- With your dashboard still open, give it a descriptive name.
- Click Publish.
- Share your dashboard with others as needed. For help, see Sharing dashboards.