| Announced on | Rollout starts | Rollout ends |
| September 8, 2025 | September 8, 2025 | September 15, 2025 |
For customers with multiple brands, Zendesk is streamlining brand assignments for new team members and upgraded end users.
This announcement includes the following topics:
What's changing?
Zendesk is streamlining brand assignments for new team members and upgraded end users. Instead of manually assigning brands every time, you can now automatically assign team members to all brands, drastically reducing admin overhead. This means less hassle, faster onboarding, and a smoother experience for your support team from day one.
The options for brand assignment include:
- Manually assigning brands to new team members.
- Assigning new team members to all brands by default.
- For upgraded end users, assigning them to no brands, previously assigned brands, or all brands.
Why is Zendesk making this change?
This change allows more control and clarity in assigning brands, ensuring that team members and upgraded users have brand access appropriate to their roles and previous assignments.
What do I need to do?
Review and update your brand assignment settings under Account > Brand management > Brands > Manage settings to choose the option that best fits how you want to assign new team members and upgraded end users to brands going forward. See Configuring brand membership settings for new team members.
If you have feedback or questions related to this announcement, visit our community forum where we collect and manage customer product feedback. For general assistance with your Zendesk products, contact Zendesk Customer Support.