Mailchimp is a marketing automation platform that helps businesses manage email campaigns and communication with prospects and customers. You can create automated marketing campaigns, create and manage mailing lists, and analyze the results.
In the Professional, Enterprise, and Elite versions of Sell, you can integrate your Mailchimp account and then add and remove Sell contacts from Mailchimp mailing lists. You can also integrate with Mailchimp using Zapier to, for example, sync your Sell contacts to Mailchimp and create Sell leads from new Mailchimp subscribers. Mailchimp can also be added as a Zendesk Marketplace app that allows you to see, on your lead and contact cards, recent marketing activity from associated campaigns and subscribe or unsubscribe contacts from mailing lists.
This article covers the following topics:
Setting up the Mailchimp integration to sync Sell contacts to Mailchimp
You can use the Mailchimp integration in Sell to add and remove Sell contacts from Mailchimp mailing lists.
To set up this integration, you need to have admin rights in your Sell account, you need a Mailchimp subscription, have already set up a mailing list, and also know your Mailchimp API key.
To set up the Mailchimp integration
- If you haven't already done so, create a Mailchimp account , then create a
mailing list that you'll use for syncing your Sell contacts. Note: When you set up a new Mailchimp account, a default mailing list is created for you.
- Click the Settings icon (), then select Integrations > Integrations.
- Locate Mailchimp in the list of integrations, then click Enable.
- Enter your Mailchimp API key.Note: To generate a Mailchimp API key, sign in to your Mailchimp account (via your web browser), then select Account > Extras > API keys and follow the instructions for creating an API key. Copy the key that is generated.
- Click Save.
The Mailchimp integration is now enabled in your Sell account.
To use the integration
- Click Contacts.
- Click the Integrations dropdown menu.
When you select one or more contacts in either the Index or Table views, you'll see Mailchimp in the list
You can add a contact and also update or remove a contact that has already been added. You'll be prompted to choose the Mailchimp mailing list that you want to use. Select the list, then click Save.
Installing the Mailchimp app
Mailchimp is also available as an app in the Zendesk Marketplace. By installing the Mailchimp app into your Sell account, you can see, on your lead and contact cards, recent marketing activity from associated campaigns and subscribe or unsubscribe contacts from mailing lists.
Mailchimp records are matched to Sell records based on email address.
You need admin rights to install apps into your Sell account. For more information about using apps in Sell, see Working with Zendesk Marketplace apps in Sell.
Using Zapier to connect the Mailchimp integration to Sell
Using Zapier to connect your Sell account to your Mailchimp account enables you to automatically exchange data between the two, in the background. For example, you can automatically create Sell leads from new Mailchimp subscribers (see Creating Sell leads from Mailchimp subscribers) and add your Sell contacts as new subscribers in Mailchimp (see Adding Sell contacts to Mailchimp).
These are just several examples of the ways that you can integrate Mailchimp with Sell. For more information about what you can do with Mailchimp and Sell using Zapier, see Mailchimp + Zendesk Sell Integrations.
To get started using Zapier in Sell, see Using Zapier with Sell.