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Standard theme is the Copenhagen theme that comes with Guide. It's a theme
designed for best practices and mobile responsiveness. See Using the standard Copenhagen theme in Help
Center. You can update the Copenhagen theme using branding and advanced settings in the Settings panel but you cannot edit the
code to customize the theme. Otherwise, it will no longer be considered a standard
theme.
When you use the standard Copenhagen theme for your help center, it is supported by Zendesk and automatically updated when new theme features are released.
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Custom theme (not available on Suite Team) is a theme that you modified by
editing the page templates, CSS, or JavaScript. Or, it is any theme that you developed
from scratch. These themes are saved as custom themes. Custom themes are not available on
Suite Team.
When you create a custom theme, you take ownership of the theme. Custom themes are not supported by Zendesk and are not automatically updated when new theme features are released. You will continue to receive Guide features that are not theme-dependant, but you will not receive updates to your theme, as any update would overwrite your customizations. You can manually add new theming features. To stay informed about new theme features and to get instructions for adding them, subscribe to Zendesk announcements.
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Marketplace theme (not available on Suite Team) is a theme created by Zendesk or
a third-party that you can trial or buy from the Guide Themes area of the Zendesk
Marketplace. Marketplace themes are supported by the developer of the theme and
can be updated whenever a new version is released.
Themes come in three license types: trial, standard, and developer. You can't download or customize a theme with a trial or standard license. You can download or customize a theme with a developer license, but when you do, it becomes a custom theme and you can no longer download updates to it. However, if you make your changes to a copy of the theme, the original version can still receive updates.
For more information, see Using Guide themes from the Zendesk Marketplace.
You can use the standard theme that comes with Guide for your help center. You can customize
the standard theme and create your own theme. Additionally, you can browse and download themes
created by others from the Zendesk Marketplace.