Using merge tags in your email messages

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  • Anders Hansen

    ''Custom field'' hyperlink above broken

  • Sophie McMonagle

    Thanks Anders,

    I've fixed the broken link.

  • Gilson

    Is it not possible to include merge tags, or alternatively, SmartLinks, as part of a URL in an email template? It seems like an obvious use case, just like you can do this in MailChimp and other email clients, yet I've tried it multiple ways and can't seem to get it to embed a merge tag within a URL and have the URL retain functionality... You have to leave the entire messy URL exposed rather than hiding it within a hyperlinked word. (Specific example: I'm using a Typeform questionnaire that uses hidden information (their name, last name, and email) to create the URL and it inserts that information into the form as pre-populated information. I want to send people their link, without exposing the lengthy URL. I could do this with merge tags if Sell would allow it. But the link breaks every time – it will not pull in the merge tag.)

  • Sharie Salilaguia
    Zendesk Customer Advocate

    Hi Kim,

    Unfortunately, we don't have an option to use anchor text for URLs in merge tags. In this instance, if you are looking to do this with an anchor text you would need to send each email manually and use the hyperlink option. I understand why this would be a helpful feature. I would be happy to submit a feature request on your behalf as our product team builds our product roadmap with these requests.


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